Digital marketing is an important aspect of online marketing, which makes use of various web and online technologies including desktop computers, hand held devices and various other electronic media and platforms. It is a way of selling and promoting products and services through the Internet and various other online resources. It has emerged as one of the most important sources of income for small and medium sized businesses in recent years. It helps businesses to reach out to a larger audience and significantly increase sales. This type of marketing also helps in reaching out to a greater number of potential customers.
Digital marketing can be classified into two types: PPC and Pay per click (PPC). These two channels form the basis of online marketing. The traditional pay per click (PPC) strategy makes use of advertisements placed on search engines and partner websites, which direct the users to the advertisers website. Pay per impression (PPI) is a form of paid internet advertising in which a company only pays for visitors that actually view their advertisement.
One of the best known methods of advertising in today’s times is television advertising. Television advertising is the most common source of online marketing. Television ads are mostly used to market products and services to billboard channels focus more on offline marketing. Both of these media have their own advantages and disadvantages, and it is up to the marketer to decide which one is best suited to their requirements.
Search Engine Marketing is also a very important method of online marketing. Search engine optimization or SEM involves a process that is used to improve the visibility of a website by improving its search engine rankings. SEO is essential because a higher search engine ranking can mean more potential customers. Some companies use search engine marketing to promote themselves and their goods and services more effectively than others. Companies that have a high degree of search engine optimization rank usually get a lot more traffic, and therefore a higher volume of business.
Online marketing has become one of the most effective marketing strategies today. With its popularity and growing influence, Online marketing can be considered as the future of advertising. Digital marketing is part of traditional marketing, which uses conventional forms of media like television, radio, and other electronic media and interactive platforms like mobile phones, desktop computers and various other electronic devices. It makes use of the latest technologies such as email, web 2.0, social networking, video conferencing etc. to advertise a product or service to a specific target audience on the World Wide Web.
Online marketing also takes advantage of various channels for reaching out to the customers. Some of the common channels are display advertising, online advertising, mobile marketing, internet advertising and billboard advertising. Among these, online marketing has proved to be very useful in increasing sales and profits in a short time span. In fact, the success of different brands can be attributed to online marketing.
Display advertising helps to spread the word about your brand using television screens, billboards and other modes of mass communication. For instance, when you order takeout food from your favorite restaurant, a sign of your restaurant and contact details is displayed in front of you. A passerby may just glance at the sign and find your restaurant on the corner and thus may get information about your company and the products/services that you provide. This form of advertisement is quite effective and can increase the number of your customer base.
On the other hand, social media marketing helps to increase the awareness of your brand on the World Wide Web through the social media platforms such as Facebook, Twitter, etc. This form of advertising can be done by submitting your company profile or website URL on the Facebook page or you can even create an official page for your company on Facebook. Once this is done, one can interact with their friends and family members and can further promote your products/services. This is a free way of advertising your business. Another important thing is that by adding links to your Facebook page on your websites, you can increase your visibility among the Facebook users and can ask them to visit your website.
Online Marketing is one of the pillars of any e-Commerce site. Digital marketing is the most important part of online marketing, which makes use of various online and web based technologies including desktop computers, hand held devices, mobiles and other such digital devices and platforms. Digital marketing helps in the creation of brand awareness and loyalty and also to achieve the online goals for an organization.
The online marketing consists of many small, but potent channels and activities. Social media, Pay per click (PPC), search engine optimization (SEO), content management, digital channels and online advertising are some of the prominent channels. Digital channels mostly include text, audio and video with online advertising are the most popular form of digital channel. Content management refers to the process of maintaining the information on the web pages so that it can be found again without much effort.
Pay per click (PPC) is one of the easiest channels to advertise through. It works through a bidding wherein the advertiser only pays when a visitor clicks on the advertisement. The bidding is done through the use of keywords or phrases on the digital channels and the keywords/phrases have to be relevant to the products and services offered by the website. Search engine optimization (SEO) deals with the optimizing or positioning of the digital channels on the search engines and helps in the enhancement of the websites. Content management refers to the systematic process of publishing and maintaining the content on the web pages so that it can be found again without much effort. These channels are very important in the online marketing process as they ensure a high degree of reach to the audience.
TV ad campaigns are among the oldest of the online marketing channels. Though the concept has changed somewhat with the passage of time, but the results still remain the same. Online television ads are generally in the form of text ads, video ads and banners. The ads are designed in such a way so as to be attractive to the viewers and catch their attention quickly.
Social media are among the most popular of the online marketing channels. This is because of the fact that most of the potential customers spend their time on these sites than any other. There are many companies who are now spending some of their revenue in order to run digital and TV ad campaigns through social media. Other than that, display advertising is also one of the most common online marketing channels.