Digital marketing is an important aspect of online marketing, which makes use of various web and online technologies including desktop computers, hand held devices and various other electronic media and platforms. It is a way of selling and promoting products and services through the Internet and various other online resources. It has emerged as one of the most important sources of income for small and medium sized businesses in recent years. It helps businesses to reach out to a larger audience and significantly increase sales. This type of marketing also helps in reaching out to a greater number of potential customers.
Digital marketing can be classified into two types: PPC and Pay per click (PPC). These two channels form the basis of online marketing. The traditional pay per click (PPC) strategy makes use of advertisements placed on search engines and partner websites, which direct the users to the advertisers website. Pay per impression (PPI) is a form of paid internet advertising in which a company only pays for visitors that actually view their advertisement.
One of the best known methods of advertising in today’s times is television advertising. Television advertising is the most common source of online marketing. Television ads are mostly used to market products and services to billboard channels focus more on offline marketing. Both of these media have their own advantages and disadvantages, and it is up to the marketer to decide which one is best suited to their requirements.
Search Engine Marketing is also a very important method of online marketing. Search engine optimization or SEM involves a process that is used to improve the visibility of a website by improving its search engine rankings. SEO is essential because a higher search engine ranking can mean more potential customers. Some companies use search engine marketing to promote themselves and their goods and services more effectively than others. Companies that have a high degree of search engine optimization rank usually get a lot more traffic, and therefore a higher volume of business.